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| Managing Publicity for your zoom event |
Imagine you have already viralled out an event, but decided to change the Zoom link or the speaker said he cannot make it, what do you do AFTER you have just broadcast the event to a few thousand people?
This was the one reason why I stopped broadcasting for events previously, and the same problem is happening too many times! I feel like giving up.
Doing the publicity of these events on a voluntary basis, in the past, I have also been scolded by some people for not updating them! Or, phone calls would keep ringing to ask why they are unable to enter the Zoom meeting. When I use the broadcast list to update everyone, the same people would ask, "Why post a second time? I am not interested in this event!"
So how?
Can it be Better Managed?
Can we all better manage the publicity of our Online sessions, please? I have been sharing this list of things that you can do yet I still so many people using posters. Once sent out, posters cannot be altered without having to send out again.
Here is a better way:
1) Create a blog like this one (sign up blogger.com) to manage all your church online events PAST and PRESENT. Play with it, it's not difficult!
If your church has a website and the webmaster is accessible to help you update any last minute changes fast, please use your church website in order to draw more traffic to it.
I am also going to start using my own company website to show you how it can be done without the blog post appearing anywhere on the company website. Check this link. Go to the main website www.market-eagles.com and see if you can find the blog post. If you are smart, you can still type 'Abraham' or other key words on the Search engine, and you will discover the blogpost.
2) The advantage of using a blog post or church website webpage for different events is that you only need to broadcast one link on the social media.
Advantages:
(a) You can also update any last minute changes to the events. People who have the link to the blog or website will still be able to find the latest information. Unlike updates on posters, you do not need to send out to people again.
(b) If you have uploaded your video recording on YouTube, you can share the video on the same blog post which will still be accessible to anyone using the same blog link.
(c) You can also see how many people have viewed the blog to give you an indication how many people will turn up for the event. Usually it's only 10% to 20% of the people who viewed your blogpost.
(d) If yours is a series of events, and you provide your listeners with the Powerpoint and the video recording, create a google.com/drive and create a folder that you can upload all the resource materials. Share the link on your blogpost. Every week, just upload onto your google.com/drive. Click here to see how it is done. There is a link for your audience to download videos, Powerpoints and lecture notes.
3)The same link can be accessible anytime. You can also publicise some old events (especially after you have uploaded the videos) on the blog post for the latest events.
Scroll down to the bottom of this page to see how I promote the old events because there are video recordings on Youtube.
4) Unlike the poster, you will be able to put a hyperlink to allow people to click on the Zoom link.
But to play safe, include the Zoom Username and Passcode for them to join using another device.
5) If your event is targeted at an international audience, you can also include a time convertor like this.
You can also insert the link https://dateful.com/time-zone-converter to the image file below, and tell your audience to click on it.
6) Unlike the poster which is an IMAGE file, you can delete (for yourself) all the messages that you sent via Whatsapp to your contacts and the link will still remain with your recipients. If you delete an image file, your contact will not be able to download it anymore.
Don't miss these previous events:
Dining with Dr Koh. Menu: 1 & 2 Samuel
Walk through the Book of Hebrews with Dr Lee Chul Woo
Bible Exposition by Dr Patrick Tang on Matthew 24-25
Watch this video below to get a bird's eye view of the History of Christianity
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